Jay founded NILBuckets.com to help athletes learn the basics of money management: avoid debt, build wealth, and thrive financially after their playing careers end. Leveraging her background as a Division I Women’s Basketball player at Central Connecticut State University, Jay brings firsthand experience and insight to her financial coaching.
Jay’s achievements have been widely recognized, including a cover story and feature article in Black Enterprise Magazine. A former marketing professional for the Brooklyn Nets, she obtained her Financial Education Instructor Certification℠ (CFEI®) in 2021 and has raised substantial funds for athletic programs and nonprofit organizations, including hundreds of thousands of dollars for Division I and Division II athletics, and over $2.6 million for NYU School of Law.
A proud New York native, Jay holds a Bachelor’s degree in Marketing from CCSU and a Master’s in Public Administration from Pace University. Her dedication to financial education and empowerment continues to inspire and support athletes and their families in achieving long-term financial success.
What Problem Are We Solving?
Athletes at all levels face a significant gap in financial education and career readiness, which is especially pronounced in the era of Name, Image, and Likeness (NIL) opportunities. Many student-athletes and professionals are earning money for the first time without the knowledge or tools to manage their finances effectively. This lack of financial literacy often leads to missed opportunities, financial mismanagement, and challenges in transitioning to careers after sports. We help by:
- Bridging the Financial Literacy Gap: Offering targeted workshops, tools, and resources to help athletes understand budgeting, investing, saving, and managing NIL income.
- Career Transition Support: Helping athletes explore new career paths and leverage the skills they’ve developed in sports for life after competition.
- Empowering Women and Underrepresented Athletes: Focusing on providing equitable access to resources and ensuring all athletes—regardless of their sport or NIL earning potential—can achieve financial success.