About Us - NILBuckets

Jay founded NILBuckets to help small and mid-sized schools navigate the evolving world of Name, Image, and Likeness (NIL). Her mission is twofold: to ease the workload on athletic departments and to provide athletes with the financial education and life skills they need to thrive beyond sports.

A former Division I Women’s Basketball player at Central Connecticut State University, Jay knows firsthand the challenges athletes face managing money, preparing for life after competition, and building sustainable careers. She blends this lived experience with over a decade of professional fundraising, having raised hundreds of thousands of dollars for Division I and II athletic programs, and over $2.6 million for NYU School of Law.

Jay’s work has been recognized in Black Enterprise Magazine. She obtained her Financial Education Instructor Certification℠ (CFEI®) in 2021, and previously worked in marketing for the Brooklyn Nets. Today, she partners directly with schools to deliver NIL strategy, fundraising guidance, and athlete-centered programming.

What Problems Are We Solving?

Most small and mid-sized schools lack the staff and support to keep up with the demands of NIL- leaving coaches, compliance officers, and admins stretched thin. Athletes lack formal training in money management or career planning. NILBuckets fills the gap by:

Reducing Administrative Burden

We offer hands-on support with NIL education, programming, and fundraising so schools can serve athletes without burning out staff.

Building Financially Savvy Athletes

Building financially savvy athletes: we provide engaging, sport-informed financial literacy tools to help athletes manage money, avoid debt, and plan for life after sports.

Creating Equitable Access

Our services prioritize women’s sports and underrepresented athletes, ensuring all student-athletes- not just the high earners- get the support they need.

Ready to Make a Real Impact?

If you’re an administrator trying to stretch resources and support your teams, or just someone who believes athletes deserve more- let’s connect. I’ve built NILBuckets to make financial literacy, brand building, and smart money moves more accessible for athletes at all levels. Whether you need a workshop, a fundraising strategy, or just a fresh perspective, we’re here to help.