As NIL opportunities grow, athletes are managing more money- and more complex situations, than ever before. Yet, many of them step onto campus without the financial foundation needed to make informed, long-term decisions. That’s why financial and credit education is no longer optional. It’s a strategic investment with measurable returns for both the athlete and the institution.
For athletes, the ROI is massive:
- Stronger long-term financial stability
- Reduced stress and better decision-making
- Early credit building that opens doors later in life
- Smarter handling of NIL income
- A smoother transition into life after sports
For schools and athletic programs:
- A powerful competitive advantage in recruiting
- Higher trust from athletes and their families
- Fewer reputation risks tied to NIL issues
- Graduates who are more prepared – and more likely to stay involved as alumni
Financial literacy isn’t just a “nice-to-have.” Moving forward, it will directly impact performance, money-management, wellbeing, and long-term outcomes.
If we want athletes to succeed beyond game day, we must equip them with the knowledge and tools to be good with money and to build lasting financial stability… not just short-term income. The ROI speaks for itself.