If you are visiting schools as a recruit, it’s really important to understand how each program supports athletes in navigating NIL opportunities. Preparing questions in advance of your visit can really help you get a clearer picture of your earning potential at the next level. During an official visit, there are so many answers you’ll want to obtain before heading home. Whether you have the potential to secure six-figure deals or plan to build a steady income through local sponsorships and part-time work, asking the right questions can help you choose a school that aligns with your goals. Here are 7 questions to have on hand as you meet with coaches, administrators, or staff on your next visit.
7 NIL Questions to Ask During a College Visit
1. What NIL support and resources does the school offer? Some universities provide extensive NIL education, including legal guidance, brand-building workshops, and access to financial advisors. Others leave athletes to figure it out on their own. Ask:
- Does the school have an NIL coordinator or department?
- Do they offer training on taxes, contracts, and personal branding?
- Are there partnerships with marketing agencies or platforms to help athletes secure deals?
2. What are the schools’ NIL policies? Every school operates under different NIL guidelines based on state laws and conference rules. Some universities may have strict policies on how and when athletes can engage in NIL activities. Ask:
- Are there restrictions on the types of deals I can sign?
- Do I need approval before signing a deal?
- How does the school monitor NIL deals to ensure compliance?
3. How does the coaching staff feel about NIL? Not all coaches fully embrace NIL. Some actively support athletes in pursuing deals, while others might see it as a distraction. This can make a big difference of the support you receive during your time as a student-athlete at the collegiate level! To gauge the coaching staff’s stance, ask:
- What is your philosophy on athletes earning NIL income?
- Have any of your current athletes signed significant deals?
- How do you balance NIL opportunities with team culture and performance?
4. What NIL opportunities have past athletes had at this school? A school’s track record with NIL can give you insight into what to expect. Ask:
- Can you share examples of current athletes who have secured NIL deals?
- What types of brands or businesses have partnered with student-athletes here?
- How does location impact NIL opportunities (e.g., a big city vs. a small college town)?
5. What business and financial support is available for athletes? Earning NIL money is one thing—managing it wisely is another. Some schools provide financial literacy programs to help athletes make smart money decisions. Ask:
- Do you offer financial education or access to advisors?
- What resources are available for athletes interested in starting a business?
- Can I use school facilities or networks to help grow my brand?
6. Can I work a job or intern while playing? For athletes who may not land big sponsorships, part-time jobs or internships can provide additional income and valuable experience. Ask:
- Are athletes allowed to work outside of their sport?
- What job or internship opportunities are available in the community?
- Does the school have partnerships with local businesses that hire student-athletes?
7. How does the school handle compliance and protect athletes? NIL deals come with legal and financial responsibilities, and missteps can lead to eligibility issues. Ask:
- How does the compliance office assist athletes with NIL contracts?
- Does the school provide legal reviews for NIL deals?
- What protections are in place to prevent athletes from being taken advantage of?
Choosing a college isn’t just about athletic facilities or game-day atmosphere—it’s about finding a place that will support your growth as both an athlete and a business-minded individual. Asking these NIL-specific questions will help you assess which school offers the best environment for your personal and financial success. If you’re serious about maximizing your NIL potential, do your research, ask the right questions, and make sure you’re stepping into a situation that will empower—not hinder—your opportunities.