As an athlete, your network is one of your most valuable assets—not just on the field, but in the business world. The relationships you’ve built with teammates, coaches, trainers, and even former graduate assistants can serve as a foundation for future opportunities. Think about it this way: all of those days, nights, and weekends training and competing against other program doesn’t stop there. Your position as an athlete has positioned you to come into contact with hundreds, if not thousands of men and women who can make a huge impact on your life post-sports. Whether you’re looking to launch a business, transition into a corporate career, or expand your professional reach, here are some key tips to help you effectively leverage your collegiate or professional network.
How to Build Strong Business Relationships
1. Connect with people who complement your skill set. In business, success often comes from working with people whose strengths fill your gaps. If you’re great at sales but struggle with operations, seek out former teammates or coaches who excel in structure and logistics. Maybe you’re an idea person but need someone with financial expertise. Surrounding yourself with individuals who challenge and enhance your abilities will help you grow faster.
2. Rekindle relationships with former coaches, grad assistants, and support staff. It’s easy to focus on teammates, but don’t overlook the people who supported your athletic career. Former grad assistants, strength coaches, and even academic advisors can be valuable connections. Many of them transition into leadership roles in different industries and could open doors for you in unexpected ways. Reach out, stay in touch, and express your interest in learning from them.
3. Engage with fellow athletes who have made the transition. Some of your former teammates or competitors have already transitioned successfully into business, finance, real estate, tech, or other industries. Learning from their experiences can save you time and mistakes. Don’t be afraid to ask for advice, attend events they’re involved in, and support their ventures.
4. Use LinkedIn to strengthen and expand your network. If you’re not already on LinkedIn, create a profile today. Connect with former teammates, coaches, and alumni from your program. Many former athletes have gone on to build impressive careers, and a simple connection request could lead to mentorship, partnerships, or job opportunities. Post updates about your professional journey, engage with others’ content, and be proactive in reaching out.
5. Attend alumni and networking events. Many colleges and professional teams host networking events for former athletes. These events are goldmines for meeting people who understand the athlete mindset and may be willing to help you. If your alma mater offers a career development program for athletes, take advantage of it.
6. Offer value before asking for help. One of the biggest mistakes people make when networking is asking for help before offering value. Think about what you can bring to the table. Maybe you can promote a former teammate’s business, offer social media expertise, or introduce them to someone in your network. Relationships thrive when they’re mutually beneficial.
7. Stay in touch regularly. Networking isn’t just about making an introduction—it’s about maintaining relationships. Check in periodically, congratulate people on their successes, and find ways to support their endeavors. Even a quick message to catch up can go a long way in keeping the connection strong.
8. Be open to unexpected opportunities. Not every business relationship will come from a structured networking setting. Sometimes, the most valuable opportunities arise in casual conversations. Don’t be afraid to entertain an idea, or proposition… saying ‘no’ prevents anything from happening. Stay open to meeting new people, and don’t underestimate the impact of a seemingly small connection.
As an athlete, your network is one of your greatest assets. By strategically engaging with teammates, coaches, and support staff, you can unlock business opportunities that might not have been accessible otherwise. Be intentional, build relationships with the right people, and always look for ways to provide value. By leveraging your athletic network effectively, you can create lasting professional relationships that help you succeed long after your playing days are over.