As we head into 2026, NIL is entering a new phase — one defined by accessibility, creativity, and opportunity. Once limited to headline deals for elite players, NIL has become a platform for all athletes to build their brands, generate income, and develop professional skills. For those looking to leverage this momentum — whether through brand partnerships, personal ventures, or entrepreneurial pursuits — here’s what to expect in the year ahead and how to position yourself for success.
8 NIL Trends to Watch in 2026
1. Schools Will Start Sharing More Revenue. One of the biggest changes ahead involves how athletes are paid. More schools will start rolling out revenue-sharing or stipend programs as part of broader college sports reforms. This means athletes might receive direct payments from their institutions, separate from outside NIL deals. While major programs will lead this shift, smaller schools will benefit too, especially as fair-compensation models become standard across college sports.
How athletes can prepare: Stay informed about your school’s NIL policies and ask questions. Understanding how revenue-sharing works can help you plan your finances and taxes better.
2. Clearer NIL Rules Are Coming. Over the past few years, NIL rules have been confusing: different state laws, unclear recruiting policies, and inconsistent compliance rules. In 2026, expect more standardized federal or NCAA-level guidance. This is great for athletes because it means fewer gray areas and a simpler process for getting deals approved.
How athletes can prepare: Keep track of official updates from your athletic department or compliance office, and never sign anything you don’t fully understand.
3. Performance-Based NIL Deals Will Be Everywhere. More NIL contracts are now being tied to measurable results—like your social media engagement, team performance, or sales generated from promo codes. Instead of flat payments, you might see “bonuses” or “escalators” that increase based on your success.
How athletes can prepare: Track your social media metrics and engagement rates. Building consistency online can directly boost your NIL earnings.
4. International & Virtual Deals Are Growing. NIL is becoming global. International brands, gaming companies, and online fitness platforms are looking for U.S. athletes who can reach different audiences. Even smaller-school athletes can land these deals if they have unique stories or strong online presence.
How athletes can prepare: Use your platform to tell your story. Whether you’re a first-generation college athlete or from a small town, authenticity travels far online.
5. Education & Legal Literacy Matter More Than Ever. As deals become more complex, financial and legal literacy will separate the successful athletes from the overwhelmed ones. You’ll need to understand how contracts work, how to track NIL income for taxes, and how to protect your brand rights.
How athletes prepare: Take advantage of any NIL education workshops or third-party resources your school offers. Even if you only make a few hundred dollars, learning the basics now pays off later.
6. Women’s Sports & Non-Revenue Sports Keep Rising. 2026 is going to be a huge year for women’s sports and athletes from smaller programs. Brands are realizing that authenticity and engagement matter more than national spotlight. Gymnastics, volleyball, track, and softball athletes are already leading creative, community-focused NIL partnerships, and that momentum will only grow.
How women can prepare: Focus on connection over clout. Build relationships with local businesses, nonprofits, or brands that align with your values.
7. Micro-Influencers Will Win More Deals. If you’ve got 5,000–20,000 followers and a loyal, active community… you’re valuable. Local businesses want athletes who can genuinely connect with their audience, not just post ads.
How athletes can prepare: Engage with your followers, reply to comments, and share behind-the-scenes moments. The more authentic you are, the more attractive you become to sponsors.
8. Mental Health & Balance Will Be Key. Between practice, class, and brand-building, the NIL hustle can feel overwhelming. Burnout is real, and protecting your mental health is just as important as building your brand.
How athletes can prepare: Set boundaries with your time and social media. You don’t have to chase every deal, instead focus on opportunities that align with your goals and values.
For small and mid-major athletes, NIL isn’t about comparing yourself to big conference stars, it’s about using what you do have: a story, a community, and influence. If you stay informed, build authentic connections, and invest in your personal growth, 2026 could be the year your NIL journey truly takes off.